Responsible for resolving issues, completing audits, spotting trends, deciding how to strengthen regional sales systems, and bringing about change when required. Need to anticipate needs, create an annual budget, plan expenses, assess discrepancies, and start corrective activities, so one can achieve regional sales goals. creates a sales plan and quota for districts in support of national goals to establish sales objectives. The recruitment, selection, orientation, training, assignment, scheduling, coaching, counselling, and disciplinary actions of personnel in designated districts help regional sales departments achieve their human resource goals. Plans, monitors, evaluates and reviews job contributions to communicate job expectations, and employees enforce regulations and procedures. Plans and evaluations of compensation policies.