A Career in PR (Public Relations)

The Job Role of a Public Relations Professional… Does it Match Your Career Goal?

Public relations (PR) professionals help companies develop and maintain a good image.

Every time a company has a new product to sell, a PR professional helps get the media interested and tries to get good reviews for the product.

They are the ones who decide if there should be advertising for the product in magazines, newspapers, on the radio or TV, or some media event. Often they advise companies on what trade shows they should attend and help set up conventions.

They plan and conduct publicity campaigns. They write media releases, take photographs, and prepare promotional packages.

PR folks act as the contact person between their employer and others, including consumers, community groups, government agencies, and the media.

Working in PR is a challenging and rewarding line of work for people with great communications skills and a love of information.

How do I get there?

Most public relations specialists have a bachelor's degree in communications, journalism, public relations, marketing or other relevant fields.

A specialized course in public relations is generally available as a post-graduate diploma course for which the basic eligibility is a graduation.

Excerpts from The Teenager Today – Article by Dr. Vibha Gupta
To read more click here - http://theteenagertoday.com/career-public-relations/